CELEBRATE RECOVERY: FAMILY BRAND
Celebrate Recovery is for all who hurt, struggle, and have hang-ups in life. Gather in community to draw closer to God.
PROJECT SCOPE
Creative Direction
Brand Identity
PRINT COLLATERAL
Brand Identity
PRINT COLLATERAL
PROJECT OVERVIEW
Celebrate Recovery is a nationwide ministry that has locations at Fellowship Fayetteville and Fellowship Rogers in Northwest Arkansas. The design team at Fellowship redesigned CR’s main logo back in 2019; however, the logos for ministries within CR had not be retouched.
I was tasked with not only redesigning two of their ministry’s logos, but also creating one from the ground up. Before the redesign, CR’s brand was not cohesive and its sub-brands did not look like they belonged together. Now, it not only looks like a family, but it looks like it belongs within the Fellowship brand, as well.
playfulness, faith, family
CHALLENGE
Under the CR brand, there are four ministries:
- Celebration Place, for children
- CR56, for middle schoolers
- The Landing, for high schoolers
- Celebrate Recovery, for adults.
Due to the different audiences for each ministry, I problem solved and created individual brands for each to distinguish them from one another.
DESIGN + STRATEGY
When creating the branding for each ministry, I prioritized unity. Although three of the sub-brands are for children, I did not want the branding to look too childish. My solution for unity was to use color not only to tie the brand together, but also to symbolize age progression within each ministry.
The color scheme for Celebration Place, CR56, The Landing, and Celebrate Recovery are all the same; however, the primary color used is different for each of them.
All of the children start in Celebration Place, and as they get older, they move to CR56 and then The Landing. Because of this, all of the colors from the color scheme are used in Celebration Place’s branding, but as the ministry’s audience matures, so do the brand identities.
In addition to color creating unity, I also strategically used the same typeface, Gotham, for each ministry. This was essential to create visual recognition among CR’s members.
