FIGHT FOR GODLINESS
Fight the good fight of the faith and pursue godliness
PROJECT SCOPE
CREATIVE DIRECTION
BRAND IDENTITY
PRINT COLLATERAL
STAGE AND LIGHT BOX DESIGN
SOCIAL MEDIA TEMPLATES
BRAND IDENTITY
PRINT COLLATERAL
STAGE AND LIGHT BOX DESIGN
SOCIAL MEDIA TEMPLATES
PROJECT OVERVIEW
As the design lead for the 1 Timothy teaching series at Fellowship Bible Church, I worked with the worship pastors of each campus to gather information and create the vision for this series. After many meetings and research, I came up with the theme “Fight for Godliness.” This theme is evident in the art direction, art curation, study book design, and teaching slide designs.
By working with Fellowship’s art ministry, Spectra, I showcased original artwork from local artists in the Northwest Arkansas area. I strategically picked each piece of art to display in the book depending on the content. Each week has a different topic that the art represents. The artists featured in this book are: Brandon Jennings, Caroline Wright, Chris Gross, and Liz Cox.
In addition to the study book, I created teaching slides for our adults, students, and kids ministries.
elegance, empowering, discipline
REASON BEHIND THE THEME FOR 1 TIMOTHY
The theme that I chose for the 1 Timothy Study Journal is “Fight For Godliness.” The inspiration for this theme comes from Paul’s instruction to Timothy to both “fight the good fight of the faith” (1 Timothy 6:12) and to “pursue righteousness, godliness, faith, love, endurance and gentleness.” (1 Timothy 6:11)
The theme of this journal is intended to bring out the juxtaposition in language within 1 Timothy. The words “Fight” and “Godliness” are very different in feeling and definition. In addition to this contrast, I also wanted to emphasize that pursuing godliness is a battle worth fighting, requiring daily commitment and submission to God’s instruction.
The design and artwork within this journal are intended to symbolize the juxtaposition found in “Fight For Godliness.” The high-contrast artwork consists of black and white photographs, ink paintings, and charcoal or graphite drawings. The color palette is predominantly black, white, gray, or neutrals to emphasize contrast and bring cohesion to all the pieces. The charcoal drawings and ink paintings are particularly noteworthy as they communicate the idea of a “work in progress.”
STRATEGY + DESIGN
When designing the logo for the book and series, I knew the type selection would make-or-break the theme. It was imperative that the type reflect what was on the inside of the book and illustrate the juxtaposition found in 1 Timothy. Because of this, I selected the typefaces "Nomark" and "FrieghtNeo Pro". These typefaces are complete opposites: one is a simple, sans serif font and the other is an ornate, serif font. Although these typefaces are different, they pair well together and create balance and harmony.
In addition to the logo, I thoughtfully designed the interior of the study book with the user in mind. Since this journal is intended for the user to use at home and at church, it was essential to include ample white space for note-taking. Also, the leading of the scripture passage was spaced out more than normal to allow the user to annotate the text. All of these decisions were made to encourage the user to read and take notes on their own.
CLIENT LOVE
"Katelyn is a truly gifted graphic designer who is intentional and thoughtful in her work."
- CHRISTY MORRIS, Fellowship's Digital Resourcing Team Leader
RESULTS
“Our church had produced study guides in the past; however, this was the most visually appealing book to date. Katelyn reimagined everything we had previously done and provided a new fresh layout that was easy to read and understand. She provided consistency so that the end user knew were to find each section (daily readings, study prompts, and questions). She kept the end user in mind when designing the book and allowed for white space that was not only visually appealing but also provided space for people to take notes, journal, and answer questions.
While it would have been easier for Katelyn to use her own artistic skills to complete the book, she enlisted the help of artists in our church to provide visually stunning photos. She carefully curated the photos so the photo was a visual representation of the passage that was being studied each week. Her thoughtfulness and attention to detail provided a study guide that was not only practical to use but a beautiful piece of art. Katelyn is a truly gifted graphic designer who is intentional and thoughtful in her work."
- CHRISTY MORRIS, Fellowship's Digital Resourcing Team Leader
